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How to Connect Brandwatch Social with ContentCal (2026)

Brandwatch Social

Brandwatch Social

★★★★ 4.3
Social Media Content Social Media Management

Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform.…

Full Review

ContentCal

★★★★ 4.1
Content Planning Social Media Content

ContentCal (now part of Adobe) is a content planning and social media management platform focused on visual content calendars and…

Full Review

About These Tools

Brandwatch Social: Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence.

ContentCal: ContentCal (now part of Adobe) is a content planning and social media management platform focused on visual content calendars and approval workflows. It helps teams plan, collaborate, and publish content efficiently.

Key Features

Brandwatch Social

  • Social publishing
  • content calendar
  • engagement hub
  • measurement & benchmarking
  • social advertising
  • audience management

ContentCal

  • Visual content calendar
  • approval workflows
  • analytics
  • content hub
  • pinboard for ideas
  • campaigns

Pricing

Brandwatch Social

Paid Custom pricing

ContentCal

Paid $37-Custom/mo

Detailed integration guide coming soon. We're researching the specific ways Brandwatch Social and ContentCal work together — including native integrations, third-party connectors, and API options. Check back for a complete step-by-step guide.

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