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How to Connect Brandwatch Social with Emma (2026)

Brandwatch Social

Brandwatch Social

★★★★ 4.3
Social Media Content Social Media Management

Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform.…

Full Review
Emma

Emma

★★★★ 4.0
Email Automation Email Marketing

Email marketing platform focused on brand-consistent campaigns with approval workflows and team collaboration for agencies.

Full Review

About These Tools

Brandwatch Social: Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence.

Emma: Email marketing platform focused on brand-consistent campaigns with approval workflows and team collaboration for agencies.

Key Features

Brandwatch Social

  • Social publishing
  • content calendar
  • engagement hub
  • measurement & benchmarking
  • social advertising
  • audience management

Emma

  • Email marketing
  • Approval workflows
  • Brand controls
  • A/B testing
  • Automation
  • Analytics

Pricing

Brandwatch Social

Paid Custom pricing

Emma

Subscription $99-custom/mo

Detailed integration guide coming soon. We're researching the specific ways Brandwatch Social and Emma work together — including native integrations, third-party connectors, and API options. Check back for a complete step-by-step guide.

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