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How to Connect Brandwatch Social with Google Analytics (2026)

Brandwatch Social

Brandwatch Social

★★★★ 4.3
Social Media Content Social Media Management

Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform.…

Full Review

Google Analytics

★★★★ 4.5
Analytics Data Web Analytics

Google Analytics is the most widely used web analytics platform that tracks website traffic and user behavior. It provides comprehensive…

Full Review

About These Tools

Brandwatch Social: Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence.

Google Analytics: Google Analytics is the most widely used web analytics platform that tracks website traffic and user behavior. It provides comprehensive reporting on audience demographics, acquisition channels, and conversion data.

Key Features

Brandwatch Social

  • Social publishing
  • content calendar
  • engagement hub
  • measurement & benchmarking
  • social advertising
  • audience management

Google Analytics

  • Real-time reporting
  • audience demographics
  • conversion tracking
  • event tracking
  • custom dashboards
  • Google Ads integration

Pricing

Brandwatch Social

Paid Custom pricing

Google Analytics

Freemium $0-150000/yr

Detailed integration guide coming soon. We're researching the specific ways Brandwatch Social and Google Analytics work together — including native integrations, third-party connectors, and API options. Check back for a complete step-by-step guide.

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