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How to Connect Brandwatch Social with Groove (2026)

Brandwatch Social

Brandwatch Social

★★★★ 4.3
Social Media Content Social Media Management

Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform.…

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Groove

★★★★ 4.2
Sales Engagement Sales Outreach

Groove is a sales engagement platform built natively on Salesforce that streamlines workflows for account-based sellers. It helps teams automate…

Full Review

About These Tools

Brandwatch Social: Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence.

Groove: Groove is a sales engagement platform built natively on Salesforce that streamlines workflows for account-based sellers. It helps teams automate outreach while keeping all data within the Salesforce ecosystem.

Key Features

Brandwatch Social

  • Social publishing
  • content calendar
  • engagement hub
  • measurement & benchmarking
  • social advertising
  • audience management

Groove

  • Salesforce-native
  • email sequencing
  • dialer
  • analytics
  • workflow automation
  • calendar scheduling

Pricing

Brandwatch Social

Paid Custom pricing

Groove

Paid $75-100/user/mo

Detailed integration guide coming soon. We're researching the specific ways Brandwatch Social and Groove work together — including native integrations, third-party connectors, and API options. Check back for a complete step-by-step guide.

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