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How to Connect Brandwatch Social with Principle (2026)

Brandwatch Social

Brandwatch Social

★★★★ 4.3
Social Media Content Social Media Management

Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform.…

Full Review

Principle

★★★★ 4.3
Design Creative Prototyping

A macOS design tool for creating animated and interactive user interface designs with timeline-based animation.

Full Review

About These Tools

Brandwatch Social: Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence.

Principle: A macOS design tool for creating animated and interactive user interface designs with timeline-based animation.

Key Features

Brandwatch Social

  • Social publishing
  • content calendar
  • engagement hub
  • measurement & benchmarking
  • social advertising
  • audience management

Principle

  • Timeline animation
  • Auto transitions
  • Drivers
  • Component import
  • Screen recording
  • Sketch and Figma import

Pricing

Brandwatch Social

Paid Custom pricing

Principle

One time $29

Detailed integration guide coming soon. We're researching the specific ways Brandwatch Social and Principle work together — including native integrations, third-party connectors, and API options. Check back for a complete step-by-step guide.

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