Gifts

Culture

Reviews

Local Spots

How to Connect Brandwatch Social with SAP CRM (2026)

Brandwatch Social

Brandwatch Social

★★★★ 4.3
Social Media Content Social Media Management

Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform.…

Full Review

SAP CRM

★★★ 3.8
Crm Enterprise Crm

SAP's customer relationship management solution that integrates with SAP's broader enterprise suite for end-to-end business processes.

Full Review

About These Tools

Brandwatch Social: Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence.

SAP CRM: SAP's customer relationship management solution that integrates with SAP's broader enterprise suite for end-to-end business processes.

Key Features

Brandwatch Social

  • Social publishing
  • content calendar
  • engagement hub
  • measurement & benchmarking
  • social advertising
  • audience management

SAP CRM

  • Sales management
  • Marketing automation
  • Service management
  • Commerce
  • Customer data platform
  • Analytics

Pricing

Brandwatch Social

Paid Custom pricing

SAP CRM

Subscription Custom pricing

Detailed integration guide coming soon. We're researching the specific ways Brandwatch Social and SAP CRM work together — including native integrations, third-party connectors, and API options. Check back for a complete step-by-step guide.

Compare Brandwatch Social vs SAP CRM side by side »