Hootsuite is a comprehensive social media management platform that lets you schedule posts, monitor conversations, and measure performance across multiple…
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A popular free CRM with powerful marketing, sales, and service hubs that scale as your business grows.
Full ReviewConnecting Hootsuite with HubSpot CRM lets marketing teams tie social media engagement directly to contact records and deal pipelines. When a prospect interacts with your social posts, that activity can flow into HubSpot, giving your sales team richer context on leads before they ever pick up the phone.
HubSpot offers a native social media tool, but many teams prefer Hootsuite for its multi-platform scheduling and advanced analytics. By integrating the two, you get Hootsuite's publishing power with HubSpot's contact intelligence. The integration works through Hootsuite's App Directory and can be extended with Zapier for custom automations.
This pairing is especially valuable for B2B companies running social selling programs, where tracking which contacts engage with LinkedIn or Twitter content directly influences pipeline prioritization.
| Method | Difficulty | Features |
|---|---|---|
| Hootsuite App Directory | Easy | View HubSpot contact info inside Hootsuite streams |
| Zapier | Easy | Trigger HubSpot actions from Hootsuite activity and vice versa |
| API (Custom) | Hard | Full bidirectional sync with custom field mapping |
Log in to Hootsuite and navigate to My Apps in the left sidebar. Click App Directory and search for "HubSpot."
Click Install on the HubSpot CRM app. You will be prompted to sign in to your HubSpot account and authorize the connection.
Select the HubSpot portal you want to connect. Grant the requested permissions for contacts, companies, and deals access.
Add a HubSpot stream to your Hootsuite dashboard. This lets you view contact details and deal information alongside social conversations.
When viewing a social media interaction in Hootsuite, click the contact's profile to see if they exist in HubSpot. You can create new contacts or associate social profiles with existing CRM records.
| Data Type | Direction | Frequency |
|---|---|---|
| Contact information | HubSpot → Hootsuite | On demand |
| Deal pipeline data | HubSpot → Hootsuite | On demand |
| Social profile associations | Hootsuite → HubSpot | Manual |
| Social engagement metrics | Hootsuite → HubSpot (via Zapier) | Near real-time |
When a sales rep sees a prospect commenting on your LinkedIn post in Hootsuite, they can instantly pull up the contact's HubSpot record to see deal stage, last interaction, and company details before responding.
Use Zapier to automatically add HubSpot contact properties when someone engages with specific social campaigns. High-engagement contacts can be flagged for sales outreach automatically.
Track which social posts published through Hootsuite drive the most CRM conversions by linking UTM parameters back to HubSpot campaign tracking.
Verify that the OAuth connection is still active. Go to Hootsuite → My Apps and check the HubSpot connection status. Re-authorize if the token has expired. Also confirm the HubSpot user account has permissions to view contacts.
HubSpot matches contacts by email, not social handle. Ensure the contact's social profile email matches their HubSpot record. You may need to manually associate social handles with CRM contacts initially.
The native integration is primarily read-only from HubSpot into Hootsuite. Creating or updating HubSpot records from Hootsuite requires Zapier or a custom API integration. Social engagement data does not automatically write to HubSpot timeline events without middleware. The integration is available only on Hootsuite Professional and Enterprise plans.
These platforms can help you connect Hootsuite and HubSpot CRM without writing code:
