Buffer is a streamlined social media scheduling and publishing tool designed for simplicity. It helps small businesses and creators plan…
Full ReviewCommunity platform with voice, video, and text channels for brand communities.
All Discord ToolsConnecting Discord with Buffer allows you to share community highlights, announcements, and server activity to your social media channels through Buffer's scheduling platform. While there is no native, first-party integration between Discord and Buffer, you can connect them using Zapier or Make (formerly Integromat) as a bridge, or use Discord webhooks to feed content into your Buffer publishing workflow.
This setup is particularly useful for community-driven brands that want to showcase their Discord community activity on social media. For example, you can automatically share milestone announcements, event recaps, or curated community content from Discord to your Buffer queue. It also works in reverse — you can use Buffer's RSS feed feature alongside Discord bots to cross-post your social media content into Discord channels.
The end result is a connected content pipeline where your Discord community and social media presence reinforce each other, without requiring manual copy-pasting between platforms.
Log in to Zapier and click Create Zap. For the trigger app, search for and select Discord. Choose a trigger event such as New Message in Channel or New Reaction on Message. Click Continue and connect your Discord account by authorizing Zapier to access your Discord server.
Select the Discord server and the specific channel you want to monitor. For example, choose an #announcements channel if you want to share server announcements to social media. If you chose "New Message in Channel," Zapier will trigger every time a new message is posted in that channel. Test the trigger to confirm Zapier can read messages from the channel.
For the action app, search for and select Buffer. Choose the action event Add to Buffer. Click Continue and connect your Buffer account by signing in and authorizing Zapier. Select the Buffer profile (social media account) where you want to publish the content.
In the action configuration, map the Discord message content to Buffer's post text field. You can use the Discord message content directly or add formatting. For example, set the Buffer text to: "From our community: [Discord Message Content]". If the Discord message includes images, you can map the attachment URL to Buffer's media field. Set whether Buffer should post immediately or add to queue.
To avoid posting every Discord message to social media, add a Zapier Filter step between the trigger and action. Click the + between steps and select Filter. Set conditions such as: message must contain a specific keyword, message must be from a specific user (like a moderator), or message must have a specific emoji reaction count. This ensures only curated content reaches your Buffer queue.
Run a test by posting a message in the monitored Discord channel that matches your filter criteria. Verify it appears in your Buffer queue. Check that the formatting looks correct and any images transferred properly. Once confirmed, turn the Zap on.
To share your Buffer posts back to Discord, create a second Zap with Buffer as the trigger (using New Update Sent) and Discord as the action (using Send Channel Message). This posts your published social media content into a Discord channel, keeping your community informed about your social media activity.
Zapier's filtering and formatting options give you control over what content flows between Discord and Buffer. You can add multiple filter conditions, use Zapier's Formatter tool to clean up message text (removing Discord-specific formatting like mentions and embeds), and choose between Buffer's "Add to Queue" or "Share Now" posting options. The Zap runs in near real-time, typically within 1-5 minutes of the trigger event depending on your Zapier plan.
| Data | Direction | Frequency |
|---|---|---|
| Discord messages (filtered) | Discord to Buffer | Near real-time (1-5 min) |
| Message attachments/images | Discord to Buffer | Near real-time (1-5 min) |
| Published social posts (optional reverse) | Buffer to Discord | Near real-time (1-5 min) |
Check that the Zapier bot has access to the Discord channel you are monitoring. In Discord, go to the channel's Edit Channel > Permissions and ensure the Zapier integration role can read messages. Also verify the Zap is turned on in your Zapier dashboard.
Discord image URLs can expire or require authentication. If images are not appearing in Buffer posts, use Zapier's built-in file handling to download and re-upload the image rather than passing the Discord CDN URL directly. Alternatively, use only publicly accessible image URLs.
Tighten your Zapier filter conditions. Consider requiring messages to come from specific Discord roles, contain a specific hashtag or keyword, or have a minimum number of reactions before triggering the Buffer action.
For more sophisticated workflows, use Zapier's multi-step Zaps to add approval steps. Route Discord messages to a Google Sheet or Slack channel for team review before adding them to Buffer. You can also use Discord's native webhook system combined with a custom middleware (using a service like Pipedream or a simple Node.js function) to parse and format Discord content before sending it to Buffer's API directly, giving you full control over post formatting and scheduling logic.
