All-in-one email marketing platform with automation, landing pages, and audience management for businesses of all sizes.
Full ReviewConnecting Pipedrive to Mailchimp aligns your sales pipeline with your email marketing by syncing contact data between the two platforms. Sales teams using Pipedrive can ensure that their contacts receive relevant marketing communications, while marketing teams using Mailchimp can leverage sales data for segmentation. The integration enables workflows like adding closed-lost leads to a re-engagement email sequence, syncing new Mailchimp subscribers to Pipedrive as leads, or segmenting email campaigns based on deal stage.
Pipedrive offers a native Mailchimp integration through its Marketplace. The integration supports bidirectional sync of contact data, with Pipedrive contacts mapping to Mailchimp audience members. Campaign activity (opens, clicks) from Mailchimp can be viewed in Pipedrive, giving sales reps context on which marketing emails their contacts have engaged with.
In Pipedrive, click the Marketplace icon in the left sidebar (or navigate to Tools > Marketplace). Search for "Mailchimp" and click on the official Mailchimp integration. Click Install and follow the authorization prompts.
After installation, you will be redirected to Mailchimp's login page. Enter your Mailchimp credentials and click Allow to authorize Pipedrive to access your Mailchimp data. Select the Mailchimp audience you want to sync with Pipedrive.
Choose the sync behavior: Pipedrive to Mailchimp (push CRM contacts to your email list), Mailchimp to Pipedrive (create Pipedrive contacts from new subscribers), or Bidirectional (keep both platforms in sync). For most organizations, Pipedrive to Mailchimp is the primary direction, with selective Mailchimp to Pipedrive sync for new inbound leads.
Map Pipedrive person fields to Mailchimp merge fields. The integration automatically maps email, first name, and last name. Add mappings for custom fields like company name, phone number, industry, or any Pipedrive custom fields you want available for Mailchimp segmentation. Click Save mapping when complete.
Configure which Pipedrive contacts sync to Mailchimp. You can sync all contacts, contacts with specific labels, contacts associated with deals in certain pipeline stages, or contacts matching a Pipedrive filter. Setting up filters ensures you do not accidentally add unqualified or irrelevant contacts to your marketing list.
Create a test contact in Pipedrive with a valid email address that matches your sync filters. Wait for the sync cycle to run (typically within 15 minutes), then check your Mailchimp audience for the new subscriber. Verify that mapped fields contain the correct data.
In the integration settings, enable Mailchimp campaign activity tracking. This adds a timeline entry to Pipedrive contact records showing when they opened or clicked links in Mailchimp campaigns. Sales reps can use this information to time their outreach when a contact is actively engaging with marketing content.
The integration supports tag assignment rules: automatically apply Mailchimp tags based on Pipedrive data (e.g., tag contacts in "Negotiation" stage as "Hot Lead"). Configure sync frequency to balance data freshness with API usage. Set up unsubscribe handling to update a Pipedrive field when a contact unsubscribes from Mailchimp, preventing sales reps from sending unsolicited emails to unsubscribed contacts.
| Data | Direction | Frequency |
|---|---|---|
| Contact names and emails | Bidirectional | Every 15 minutes |
| Custom fields (mapped) | Pipedrive to Mailchimp | Every 15 minutes |
| Mailchimp tags | Pipedrive to Mailchimp | Every 15 minutes |
| Campaign opens and clicks | Mailchimp to Pipedrive | After campaign delivery |
| Unsubscribe status | Mailchimp to Pipedrive | Real-time or daily |
Check that contacts have valid email addresses in Pipedrive (the email field is required for Mailchimp). Verify that contacts match any sync filters you configured. Review the integration sync log for specific error messages. Mailchimp rejects emails that have previously hard-bounced or been marked as spam complaints.
Mailchimp deduplicates by email address, so duplicates typically indicate different email addresses for the same person. Clean up duplicate or outdated email addresses in Pipedrive. If a contact has multiple email addresses in Pipedrive, configure which email field the integration uses.
Campaign activity sync relies on matching email addresses between Mailchimp and Pipedrive. If a contact's Mailchimp email differs from their Pipedrive email, activity will not map. Ensure email addresses are consistent across both platforms.
For more complex workflows, use Pipedrive's Automations feature (available on Professional plan and above) to trigger Mailchimp actions based on deal events. For example, when a deal moves to "Proposal Sent" stage, add the contact to a specific Mailchimp segment that receives case study emails. Use Zapier or Make for custom sync logic that the native integration does not support, such as syncing deal data to Mailchimp merge fields or triggering Mailchimp automations based on specific Pipedrive activities.
