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Act! vs Folk: 2026 Comparison

Act! Folk
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A modern CRM designed for relationship-driven teams that combines contact management with outreach and pipeline tracking.
Pricing Subscription ($30-$50/user/month) Subscription ($20-$40/user/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Contact management
  • Email sequences
  • Pipeline management
  • Chrome extension
  • Enrichment
  • Mail merge
  • Custom fields
  • Group management
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Beautiful modern interface
  • Easy contact import
  • Good for relationship management
  • Flexible and lightweight
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Relatively new product
  • Limited integrations
  • No phone or SMS
  • Reporting is basic