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Act! vs Outreach.io: 2026 Comparison

Act! Outreach.io
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Outreach.io is an enterprise sales engagement platform that helps revenue teams create and close more pipeline. It provides multi-channel sequencing, AI-powered insights, and deal management capabilities.
Pricing Subscription ($30-$50/user/month) Paid ($100-150/user/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Multi-channel sequences
  • AI deal insights
  • pipeline management
  • meeting scheduler
  • analytics
  • A/B testing
  • CRM integration
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Robust sequencing capabilities
  • Strong analytics and reporting
  • Enterprise-grade security
  • Excellent customer support
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Steep learning curve
  • Expensive
  • Complex initial setup