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ActiveCampaign CRM vs Craft: 2026 Comparison

ActiveCampaign CRM Craft
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. Beautiful document and note-taking app for Mac and iOS with rich formatting, backlinks, and sharing capabilities.
Pricing Subscription ($19-$149/user/month) Freemium ($0-10/mo)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • Rich documents
  • Backlinks
  • AI assistant
  • Sharing
  • Cards
  • Daily notes
  • Templates
  • Markdown
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Beautiful design
  • Apple ecosystem
  • Offline support
  • Rich formatting
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Apple focused
  • Limited collaboration
  • No Windows/Android

ActiveCampaign CRM

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Craft

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