| Overview |
A CRM with powerful email marketing and marketing automation that excels at customer experience automation. |
Demandbase is an account-based marketing and sales intelligence platform that combines advertising, intent data, and AI-driven insights. It helps B2B companies identify, target, and engage key accounts across the buying journey. |
| Pricing |
Subscription ($19-$149/user/month) |
Paid (Custom pricing) |
| Key Features |
- Sales automation
- Email marketing
- Lead scoring
- Win probability
- Pipeline management
- Site tracking
- Attribution reporting
- Split automations
|
- ABM platform
- intent data
- advertising
- personalization
- analytics
- account identification
- sales intelligence
|
| Pros |
- Best-in-class marketing automation
- Excellent email deliverability
- Powerful segmentation
- Good value for features
|
- Comprehensive ABM platform
- Strong advertising capabilities
- Good intent data
- Account-level insights
|
| Cons |
- CRM is secondary to marketing tools
- Can be complex to set up
- Reporting could be improved
- No free plan
|
- Complex and expensive
- Long implementation
- Steep learning curve
|
