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ActiveCampaign CRM vs Gladly: 2026 Comparison

ActiveCampaign CRM Gladly
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. A radically personal customer service platform that organizes support around people instead of tickets.
Pricing Subscription ($19-$149/user/month) Subscription (Custom pricing (starts ~$150/hero/month))
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • People-centered service
  • Omnichannel
  • Conversation history
  • Task management
  • Knowledge base
  • IVR
  • Reporting
  • Agent matching
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • People-first approach
  • Unified conversation view
  • Good for premium support
  • No ticket numbers
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Very expensive
  • Enterprise-focused
  • Limited self-service
  • Smaller marketplace

ActiveCampaign CRM

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Gladly

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