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ActiveCampaign CRM vs HubSpot CRM: 2026 Comparison

ActiveCampaign CRM HubSpot CRM
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. A popular free CRM with powerful marketing, sales, and service hubs that scale as your business grows.
Pricing Subscription ($19-$149/user/month) Freemium (Free-$1200/month)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • Contact management
  • Email tracking
  • Deal pipelines
  • Meeting scheduler
  • Live chat
  • Marketing automation
  • Reporting dashboards
  • Document tracking
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Generous free tier
  • Intuitive user interface
  • Excellent marketing integration
  • Great onboarding resources
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Expensive premium tiers
  • Limited customization on free plan
  • Contacts can only have one owner
  • Reporting limited on lower tiers

ActiveCampaign CRM

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HubSpot CRM

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