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ActiveCampaign CRM vs Kommo: 2026 Comparison

ActiveCampaign CRM Kommo
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. A messenger-based CRM formerly known as amoCRM that helps businesses manage leads and conversations across messaging apps.
Pricing Subscription ($19-$149/user/month) Subscription ($15-$45/user/month)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • Messenger integration
  • Pipeline management
  • Chat bots
  • Salesbot
  • Email integration
  • Web forms
  • Analytics
  • Mobile app
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Great messaging integration
  • Visual pipeline
  • Chat automation
  • Good mobile experience
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Less known globally
  • Limited traditional CRM features
  • Better for messaging-heavy businesses
  • Basic reporting

ActiveCampaign CRM

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Kommo

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