| Overview |
A CRM with powerful email marketing and marketing automation that excels at customer experience automation. |
The most popular small business accounting software with invoicing, expense tracking, payroll, and tax preparation features. |
| Pricing |
Subscription ($19-$149/user/month) |
Subscription ($30-$200/month) |
| Key Features |
- Sales automation
- Email marketing
- Lead scoring
- Win probability
- Pipeline management
- Site tracking
- Attribution reporting
- Split automations
|
- Invoicing
- Expense tracking
- Bank reconciliation
- Tax preparation
- Payroll
- Inventory tracking
- Reporting
- Mileage tracking
|
| Pros |
- Best-in-class marketing automation
- Excellent email deliverability
- Powerful segmentation
- Good value for features
|
- Industry standard for SMBs
- Excellent integrations
- Strong reporting
- Tax features
|
| Cons |
- CRM is secondary to marketing tools
- Can be complex to set up
- Reporting could be improved
- No free plan
|
- Expensive
- Pricing increases after first year
- Customer support issues
- Can be complex
|
