| Overview |
A relationship intelligence CRM designed for dealmakers in private capital, investment banking, and consulting. |
Amplitude is a digital analytics platform that helps companies understand user behavior across their products. It specializes in behavioral analytics with powerful cohort analysis and experimentation capabilities. |
| Pricing |
Subscription (Custom pricing) |
Freemium ($0-2000/mo) |
| Key Features |
- Relationship intelligence
- Automatic data capture
- Deal management
- Analytics
- Email integration
- Chrome extension
- Alliances
- Pipeline management
|
- Behavioral analytics
- funnel analysis
- retention analysis
- user segmentation
- experimentation
- predictive analytics
- journey mapping
- collaboration tools
|
| Pros |
- Excellent relationship mapping
- Automatic activity capture
- Great for deal-driven firms
- Strong analytics
|
- Excellent behavioral analytics
- Strong free tier
- Great visualization tools
- Powerful cohort analysis
|
| Cons |
- Expensive
- Niche use case
- Limited marketing features
- Not for general business use
|
- Complex setup for advanced features
- Can be expensive at scale
- Steep learning curve
- Event taxonomy requires planning
|
