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Amazon SES vs Gladly: 2026 Comparison

Amazon SES Gladly
Overview Amazon's scalable cloud email service for sending transactional and marketing emails at extremely low cost. A radically personal customer service platform that organizes support around people instead of tickets.
Pricing Pay-per-use ($0.10/1000 emails) Subscription (Custom pricing (starts ~$150/hero/month))
Key Features
  • Email sending
  • Receiving
  • Templates
  • Configuration sets
  • Dedicated IPs
  • Event publishing
  • People-centered service
  • Omnichannel
  • Conversation history
  • Task management
  • Knowledge base
  • IVR
  • Reporting
  • Agent matching
Pros
  • Extremely affordable
  • Massive scale
  • AWS integration
  • Reliable
  • People-first approach
  • Unified conversation view
  • Good for premium support
  • No ticket numbers
Cons
  • Requires technical setup
  • Limited marketing features
  • No visual builder
  • Very expensive
  • Enterprise-focused
  • Limited self-service
  • Smaller marketplace