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Apollo.io vs Folk: 2026 Comparison

Apollo.io Folk
Overview Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. A modern CRM designed for relationship-driven teams that combines contact management with outreach and pipeline tracking.
Pricing Freemium ($0-99/mo) Subscription ($20-$40/user/month)
Key Features
  • Contact database
  • email sequencing
  • dialer
  • LinkedIn integration
  • buying intent signals
  • data enrichment
  • CRM sync
  • lead scoring
  • Contact management
  • Email sequences
  • Pipeline management
  • Chrome extension
  • Enrichment
  • Mail merge
  • Custom fields
  • Group management
Pros
  • Massive contact database
  • Generous free tier
  • All-in-one platform
  • Good data accuracy
  • Beautiful modern interface
  • Easy contact import
  • Good for relationship management
  • Flexible and lightweight
Cons
  • Data can be outdated for smaller companies
  • UI can feel cluttered
  • Email deliverability issues at scale
  • Relatively new product
  • Limited integrations
  • No phone or SMS
  • Reporting is basic