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Apollo.io vs Gladly: 2026 Comparison

Apollo.io Gladly
Overview Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. A radically personal customer service platform that organizes support around people instead of tickets.
Pricing Freemium ($0-99/mo) Subscription (Custom pricing (starts ~$150/hero/month))
Key Features
  • Contact database
  • email sequencing
  • dialer
  • LinkedIn integration
  • buying intent signals
  • data enrichment
  • CRM sync
  • lead scoring
  • People-centered service
  • Omnichannel
  • Conversation history
  • Task management
  • Knowledge base
  • IVR
  • Reporting
  • Agent matching
Pros
  • Massive contact database
  • Generous free tier
  • All-in-one platform
  • Good data accuracy
  • People-first approach
  • Unified conversation view
  • Good for premium support
  • No ticket numbers
Cons
  • Data can be outdated for smaller companies
  • UI can feel cluttered
  • Email deliverability issues at scale
  • Very expensive
  • Enterprise-focused
  • Limited self-service
  • Smaller marketplace