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Apollo.io vs Gorgias: 2026 Comparison

Apollo.io Gorgias
Overview Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. A helpdesk built specifically for e-commerce stores that centralizes customer conversations and automates support.
Pricing Freemium ($0-99/mo) Subscription ($10-$900/month)
Key Features
  • Contact database
  • email sequencing
  • dialer
  • LinkedIn integration
  • buying intent signals
  • data enrichment
  • CRM sync
  • lead scoring
  • Shared inbox
  • Macros and automation
  • Shopify integration
  • Social media support
  • Live chat
  • Self-service portal
  • Revenue tracking
  • Intent detection
Pros
  • Massive contact database
  • Generous free tier
  • All-in-one platform
  • Good data accuracy
  • Built for e-commerce
  • Deep Shopify integration
  • Revenue attribution
  • Good automation
Cons
  • Data can be outdated for smaller companies
  • UI can feel cluttered
  • Email deliverability issues at scale
  • Ticket-based pricing
  • Can get expensive
  • Limited CRM features
  • Automation setup takes time