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Apollo.io vs Mautic: 2026 Comparison

Apollo.io Mautic
Overview Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. Open-source marketing automation platform with email marketing, landing pages, lead scoring, and campaign management.
Pricing Freemium ($0-99/mo) Free (Free)
Key Features
  • Contact database
  • email sequencing
  • dialer
  • LinkedIn integration
  • buying intent signals
  • data enrichment
  • CRM sync
  • lead scoring
  • Open-source
  • Email marketing
  • Landing pages
  • Lead scoring
  • Dynamic content
  • Forms
  • Campaign builder
Pros
  • Massive contact database
  • Generous free tier
  • All-in-one platform
  • Good data accuracy
  • Free and open-source
  • Full control
  • Community support
  • Feature rich
Cons
  • Data can be outdated for smaller companies
  • UI can feel cluttered
  • Email deliverability issues at scale
  • Self-hosting required
  • Steep learning curve
  • Complex setup