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Apollo.io vs Mixmax: 2026 Comparison

Apollo.io Mixmax
Overview Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. Mixmax is a sales engagement platform that works directly within Gmail to help teams automate outreach and book more meetings. It combines email sequences, calendar scheduling, and workflow automation in one tool.
Pricing Freemium ($0-99/mo) Freemium ($0-69/user/mo)
Key Features
  • Contact database
  • email sequencing
  • dialer
  • LinkedIn integration
  • buying intent signals
  • data enrichment
  • CRM sync
  • lead scoring
  • Email sequences
  • email tracking
  • calendar scheduling
  • workflow rules
  • polls and surveys
  • CRM integration
  • templates
Pros
  • Massive contact database
  • Generous free tier
  • All-in-one platform
  • Good data accuracy
  • Works directly in Gmail
  • Easy to set up
  • Good calendar features
  • Affordable pricing
Cons
  • Data can be outdated for smaller companies
  • UI can feel cluttered
  • Email deliverability issues at scale
  • Gmail only
  • Limited reporting
  • Not ideal for large enterprises