| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A cloud-based customer support platform with multichannel ticketing, automation, and self-service capabilities at competitive pricing. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$79/agent/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Ticketing
- Email support
- Knowledge base
- Automation
- SLA management
- Multi-channel
- Team collaboration
- Reporting
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Good free plan
- Affordable
- Easy to use
- Multi-channel support
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited advanced features
- Analytics could be better
- Marketplace smaller than Zendesk
- Mobile app limited
|
