| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Atlassian's IT service management solution with incident management, change management, and service request handling. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$44.27/agent/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Service desk
- Incident management
- Change management
- Asset management
- SLA tracking
- Automation
- Knowledge base
- Queues
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Jira integration
- Free for small teams
- ITIL compliant
- Good for dev teams
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Complex for non-technical users
- Jira dependency
- UI not customer-friendly
- Limited customer-facing features
|
