| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A messenger-based CRM formerly known as amoCRM that helps businesses manage leads and conversations across messaging apps. |
| Pricing |
Paid (Custom pricing) |
Subscription ($15-$45/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Messenger integration
- Pipeline management
- Chat bots
- Salesbot
- Email integration
- Web forms
- Analytics
- Mobile app
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Great messaging integration
- Visual pipeline
- Chat automation
- Good mobile experience
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Less known globally
- Limited traditional CRM features
- Better for messaging-heavy businesses
- Basic reporting
|
