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Brevo CRM vs WorkOS: 2026 Comparison

Brevo CRM WorkOS
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. An API platform for adding enterprise features like SSO, directory sync, and audit logs to applications.
Pricing Freemium (Free-$12/user/month) Freemium (Free-$25/connection/month)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • Single Sign-On
  • Directory sync
  • Admin portal
  • Audit logs
  • MFA
  • User management
  • Organizations
  • Fine-grained authorization
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • Easy SSO implementation
  • Enterprise-ready
  • Good documentation
  • AuthKit UI
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Per-connection pricing
  • Enterprise-focused
  • Limited for consumer apps
  • Newer platform