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How to Connect Brandwatch Social with Substack (2026)

Brandwatch Social

Brandwatch Social

★★★★ 4.3
Social Media Content Social Media Management

Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform.…

Full Review
Substack

Substack

★★★★ 4.3
Email Marketing Newsletter

Publishing platform enabling writers to create paid newsletter subscriptions with built-in payment processing.

Full Review

About These Tools

Brandwatch Social: Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence.

Substack: Publishing platform enabling writers to create paid newsletter subscriptions with built-in payment processing.

Key Features

Brandwatch Social

  • Social publishing
  • content calendar
  • engagement hub
  • measurement & benchmarking
  • social advertising
  • audience management

Substack

  • Newsletter publishing
  • Paid subscriptions
  • Podcasts
  • Notes
  • Chat
  • Mobile app

Pricing

Brandwatch Social

Paid Custom pricing

Substack

Freemium 10% of revenue

Detailed integration guide coming soon. We're researching the specific ways Brandwatch Social and Substack work together — including native integrations, third-party connectors, and API options. Check back for a complete step-by-step guide.

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