| Overview |
A CRM with powerful email marketing and marketing automation that excels at customer experience automation. |
Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. |
| Pricing |
Subscription ($19-$149/user/month) |
Freemium ($0-99/mo) |
| Key Features |
- Sales automation
- Email marketing
- Lead scoring
- Win probability
- Pipeline management
- Site tracking
- Attribution reporting
- Split automations
|
- Contact database
- email sequencing
- dialer
- LinkedIn integration
- buying intent signals
- data enrichment
- CRM sync
- lead scoring
|
| Pros |
- Best-in-class marketing automation
- Excellent email deliverability
- Powerful segmentation
- Good value for features
|
- Massive contact database
- Generous free tier
- All-in-one platform
- Good data accuracy
|
| Cons |
- CRM is secondary to marketing tools
- Can be complex to set up
- Reporting could be improved
- No free plan
|
- Data can be outdated for smaller companies
- UI can feel cluttered
- Email deliverability issues at scale
|
