Gifts

Culture

Reviews

Local Spots

ActiveCampaign CRM vs Gong: 2026 Comparison

ActiveCampaign CRM Gong
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. Gong is a revenue intelligence platform that captures and analyzes customer interactions across calls, emails, and meetings. It uses AI to deliver insights that help teams close more deals and improve performance.
Pricing Subscription ($19-$149/user/month) Paid ($100-150/user/mo)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • Conversation intelligence
  • deal intelligence
  • market intelligence
  • AI recommendations
  • call recording
  • email analytics
  • coaching scorecards
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Best-in-class conversation analytics
  • Powerful AI insights
  • Excellent coaching tools
  • Strong deal visibility
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Very expensive
  • Requires significant call volume for value
  • Privacy concerns

ActiveCampaign CRM

View Full Profile

Gong

View Full Profile