| Overview |
A CRM with powerful email marketing and marketing automation that excels at customer experience automation. |
Groove is a sales engagement platform built natively on Salesforce that streamlines workflows for account-based sellers. It helps teams automate outreach while keeping all data within the Salesforce ecosystem. |
| Pricing |
Subscription ($19-$149/user/month) |
Paid ($75-100/user/mo) |
| Key Features |
- Sales automation
- Email marketing
- Lead scoring
- Win probability
- Pipeline management
- Site tracking
- Attribution reporting
- Split automations
|
- Salesforce-native
- email sequencing
- dialer
- analytics
- workflow automation
- calendar scheduling
- Omni-channel engagement
|
| Pros |
- Best-in-class marketing automation
- Excellent email deliverability
- Powerful segmentation
- Good value for features
|
- Native Salesforce integration
- Clean interface
- Strong email tracking
- Good workflow automation
|
| Cons |
- CRM is secondary to marketing tools
- Can be complex to set up
- Reporting could be improved
- No free plan
|
- Only works with Salesforce
- Limited standalone features
- Fewer integrations than competitors
|
