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How to Connect Brandwatch Social with Datadog (2026)

Brandwatch Social

Brandwatch Social

★★★★ 4.3
Social Media Content Social Media Management

Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform.…

Full Review
Datadog

Datadog

★★★★ 4.4
Developer Tools Monitoring

A comprehensive cloud monitoring and analytics platform for infrastructure, APM, logs, and security observability.

Full Review

About These Tools

Brandwatch Social: Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence.

Datadog: A comprehensive cloud monitoring and analytics platform for infrastructure, APM, logs, and security observability.

Key Features

Brandwatch Social

  • Social publishing
  • content calendar
  • engagement hub
  • measurement & benchmarking
  • social advertising
  • audience management

Datadog

  • Infrastructure monitoring
  • APM
  • Log management
  • Real user monitoring
  • Synthetic monitoring
  • Security monitoring

Pricing

Brandwatch Social

Paid Custom pricing

Datadog

Subscription $15-$35/host/month

Detailed integration guide coming soon. We're researching the specific ways Brandwatch Social and Datadog work together — including native integrations, third-party connectors, and API options. Check back for a complete step-by-step guide.

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