How to Connect Gong with HubSpot CRM (2026)

Why Connect Gong and HubSpot

Gong is the leading revenue intelligence platform, capturing and analyzing every customer interaction across calls, emails, and web conferences. HubSpot CRM is one of the most widely adopted customer relationship management platforms, especially among mid-market and scaling B2B companies. Connecting these two tools gives revenue teams a complete view of deal health by combining HubSpot's deal pipeline data with Gong's conversation intelligence.

This integration is most valuable for sales managers, revenue operations teams, and AEs who want to eliminate manual call logging, surface conversation insights directly in HubSpot deal records, and use real conversation data to improve forecasting accuracy. If your reps are recording calls in Gong but managing deals in HubSpot, this integration is essential.

What This Integration Does

The Gong-HubSpot integration creates a two-way data flow that enriches both platforms:

• Automatic call logging: Every Gong-recorded call, video meeting, and web conference is automatically logged as an activity on the associated HubSpot contact, company, and deal record. Each logged activity includes a direct link to the Gong recording and transcript.
• Deal context import: Gong pulls deal stage, amount, close date, and deal owner information from HubSpot to power its deal boards and forecasting features.
• Contact matching: Gong matches call participants to HubSpot contacts by email address and associates calls with the correct company and deal records automatically.
• Conversation insights in HubSpot: Key topics, action items, and competitor mentions identified by Gong's AI can be surfaced within HubSpot through custom properties or activity notes.
• Deal warnings: Gong can push deal risk signals (single-threaded deals, stalled engagement, competitor mentions) to HubSpot deal properties for use in pipeline reviews and reports.

Native Integration vs Third-Party

Gong provides a native, first-party integration with HubSpot that is included with all Gong subscriptions. This is the recommended approach.

Step-by-Step Setup

Step 1: Verify Your Accounts

You need admin access to your Gong workspace and Super Admin or equivalent permissions in HubSpot. The integration works with HubSpot's Free CRM, Starter, Professional, and Enterprise tiers, though some advanced property mapping features work best with Professional and above.

Step 2: Connect HubSpot in Gong

Log in to Gong as an admin. Click the Settings gear icon in the top-right corner. In the left sidebar, navigate to Ecosystem and then CRM. Select HubSpot from the available CRM options. Click Connect, and you will be redirected to HubSpot's OAuth authorization page. Sign in with your HubSpot admin credentials and authorize the connection by clicking Grant access.

Use a dedicated HubSpot user account for this integration to prevent disconnection when team members change roles or leave the organization.

Step 3: Configure Contact Matching

Once connected, Gong begins matching call participants to HubSpot records. The matching logic works as follows:

• Gong identifies external participants by email address from calendar invites and meeting metadata
• It searches HubSpot for contacts with matching email addresses
• Matched contacts are automatically associated with their parent company and any open deals they are linked to

If your HubSpot contacts do not have email addresses populated, match rates will be low. Run a data quality audit on your HubSpot contact emails before enabling this integration for the best results.

Step 4: Enable Activity Logging

In Gong's CRM integration settings, enable Activity Logging. Configure the following options:

• Activity type: Choose whether calls are logged as Calls, Meetings, or Notes in HubSpot
• Activity content: Select what information to include in the logged activity — options typically include call title, duration, participants, AI-generated summary, key topics, and action items
• Gong link: Always enable the link back to the Gong recording so that anyone viewing the HubSpot record can access the full call details

Step 5: Set Up Deal Sync

For Gong's deal intelligence features to work, it needs to pull deal data from HubSpot. In the integration settings, enable the deal sync and configure:

• Which HubSpot deal pipelines to sync (you may have multiple pipelines but only want to track specific ones)
• Which deal properties to pull into Gong (amount, close date, deal stage, deal owner, and any custom properties relevant to your deal review process)

Step 6: Configure Deal Intelligence Properties (Optional)

If you want Gong deal insights to appear directly in HubSpot, create custom deal properties in HubSpot for Gong data. Common properties include:

• Gong Engagement Score (number field) — Gong's calculated score for deal activity level
• Gong Deal Warning (text field) — Risk flags identified by Gong
• Last Gong Activity Date (date field) — When the most recent recorded interaction occurred

Map these custom properties in Gong's integration settings so that Gong pushes data into them automatically.

Best Automation Workflows

1. Automated Pipeline Review Prep

Use Gong's deal intelligence data synced to HubSpot deal properties to create a HubSpot dashboard that flags at-risk deals. Filter for deals where the Gong Engagement Score is below a threshold or where the last Gong activity date is more than 14 days ago. Sales managers can review this dashboard before weekly pipeline meetings instead of manually checking each deal.

2. Coaching Workflow Based on Talk Ratios

Gong tracks talk-to-listen ratios for each rep. Set up a workflow in HubSpot that triggers when a deal moves backward in stage (e.g., from "Proposal" back to "Discovery"). Cross-reference with the Gong call data to identify whether the rep's talk ratio was out of range, and automatically assign a coaching task to the sales manager.

3. Competitor Mention Alerts

Gong's AI detects competitor mentions in calls. When a competitor is mentioned on a call associated with an active HubSpot deal, use the synced data to update a custom deal property in HubSpot (e.g., "Competitor Detected: [Name]"). Set up a HubSpot workflow to notify the deal owner and their manager, and to add the deal to a competitive battle card sequence.

4. Stakeholder Mapping

When Gong records calls with new participants on an existing deal, it logs those contacts in HubSpot and associates them with the deal. Set up a HubSpot workflow that triggers when a new contact is associated with a deal, prompting the AE to update the contact's role (decision maker, champion, influencer) to maintain an accurate stakeholder map.

5. Post-Call Follow-Up Automation

After Gong logs a call activity on a HubSpot deal record, trigger a HubSpot task for the rep to send a follow-up email within 24 hours. Include the Gong call summary link in the task description so the rep can reference key points and action items from the conversation.

Data Sync Details

Conflict handling: This integration is primarily unidirectional for each data type — call data flows from Gong to HubSpot, while CRM data flows from HubSpot to Gong. This means conflicts are rare. HubSpot is treated as the system of record for deal and contact data, while Gong is the system of record for conversation data.

Common Issues and Troubleshooting

1. Calls Not Matching to HubSpot Records

The most frequent issue. Calls appear in Gong but are not logged on the correct HubSpot contact or deal. This happens when meeting participants' email addresses do not match any HubSpot contact records, or when contacts are not associated with the correct deal in HubSpot. Fix: Ensure your HubSpot contacts have accurate email addresses. Check that Contact Associations are properly set on deals. In Gong, you can manually assign unmatched calls to the correct records, and Gong will learn from these corrections over time.

2. Missing Deal Intelligence Data

Gong's deal boards show data, but the custom deal properties in HubSpot are empty. This usually means the custom properties were not created with the correct field types in HubSpot, or the property mapping in Gong's integration settings was not completed. Fix: Verify that the HubSpot custom properties exist, have the correct field type (number, text, date), and are mapped in Gong's CRM settings. Also confirm that the Gong Forecast feature is active on your subscription, as deal intelligence push is tied to that package.

3. Duplicate Activities in HubSpot

Some calls appear logged multiple times on the same HubSpot record. This can happen if the integration was disconnected and reconnected, causing Gong to re-sync historical calls, or if multiple Gong users recorded the same meeting. Fix: When reconnecting the integration, configure the sync start date to avoid re-processing old calls. For duplicate recordings, Gong typically deduplicates on its side, but check your recording settings to ensure only one instance captures each meeting.

4. OAuth Token Expiration

The integration stops syncing and shows a disconnected status. HubSpot OAuth tokens can expire if the authorizing user's permissions change, their account is deactivated, or the HubSpot portal undergoes significant changes. Fix: Re-authorize the connection in Gong's integration settings. Use a dedicated service account in HubSpot with stable Super Admin permissions to minimize this risk.

Alternatives

If the native Gong-HubSpot integration does not fully meet your requirements, consider these alternatives:

• Gong API + HubSpot API: For custom reporting, you can pull call analytics from Gong's API and combine them with HubSpot deal data in a data warehouse or BI tool like Looker or Tableau. This is useful for teams that need custom metrics beyond what the native integration provides.
• Zapier or Make: For lightweight automations like sending a Slack notification when a Gong call is completed for a specific HubSpot deal stage. These tools cannot replicate the full activity logging and deal intelligence sync, but they can extend the integration with custom triggers.
• Chorus.ai (ZoomInfo) or Clari: If you need a revenue intelligence tool with a potentially different HubSpot integration approach, these competitors offer similar CRM integration capabilities. Chorus is now part of ZoomInfo, which has its own deep HubSpot integration.
• HubSpot's native call recording: HubSpot Sales Hub Professional and Enterprise include built-in call recording and transcription. If your Gong usage is primarily for call logging rather than advanced conversation intelligence, HubSpot's native features might be sufficient and eliminate the need for a separate tool.